Colgate - Palmolive: The omnichannel checklist – Organizational strategy for path-to-purchase success

Laura Cullen, Vivek Rastogi

Colgate-Palmolive, a household and personal care brand, created a smoother omnichannel experience for consumers in the UK and beyond by paying as much attention to digital commerce as brick-and-mortar stores.

Campaign details

Brand: Colgate-Palmolive Brand owner: Colgate-Palmolive Entrant company: VMLY&R CommerceIdea creation: VMLY&R London Market: Global Sector: Toiletries & cosmetics (general) Budget: No budget

Executive summary

Post-pandemic, a constant remains:...

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