Coinswitch: Twitter sync (social listening)

Coinswitch, the cryptocurrency platform, wanted to expand its business horizon by driving awareness in India.

Campaign details

Brand: CoinswitchLead Agency: Korra Worldwide Advertising Pvt. Ltd.Region: APAC

Strategy

Objective

Coinswitch is one of the leading cryptocurrency app platforms in India. They enable easy crypto exchanges as they focus on creating a simpler, flexible and credible exchange platform. However, in Indian market the category lacks adequate knowledge amongst the intend audience which leads to lot of curiosity, discussions etc.. Though Cryptocurrency is not yet a go-to investment option in India, hence the goal of the client was to educate the Indian audience about the benefits and ease of crypto investing through Coinswitch....

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