Coinbase: Super Bowl Ad

Coinbase, a consumer brand, launched a campaign in the US to introduce the brand to the masses, break through the clutter of its competition, and get people to engage in a way that's authentic to its crypto-native roots.

Campaign video: Coinbase – Super Bowl Ad

Read the full campaign case study

Selected creative: Coinbase – Super Bowl Ad

Credits

Agency: Wavemaker New York / Accenture Song New YorkAccount Director, Agency: Perry Feld Account Manager, Agency: Danny KimArt Director, Agency: Ragen FykesAssociate Director, Video Investment, Media: Annmarie PichiaralloChief Creative Officer, Agency: Jason KrekerDirector, Planning, Media: Meei ChaiDirector, Video Investment, Media: Vidhi NarineExecutive Director, New Economy, Media: Brad BackenstoseExecutive Producer, Film, Agency: Leah DonnenbergGeneral Manager, Agency: Alex Woods Group Director,...

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