Coinbase: Less Talk More Bitcoin

To inspire immediate participation in the crypto-economy, Coinbase, a crypto currency exchange, leveraged the first quarter of the Super Bowl to release a 60-second spot to introduce itself to as many people, in the most crypto-native way, as possible.

Campaign details

Title: Less Talk More BitcoinBrand: CoinbaseProduct: CoinbaseIdea: Accenture SongCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessNorth AmericaNon-specificAdults (26-55)MiddleThe production cost less than $100k USD.

Objectives

We were tasked with introducing our client, a cryptocurrency exchange, to as many people as possible in the most "crypto-native" way and to inspire immediate participation in the crypto-economy.

It's important to know that the cryptocurrency industry, as a whole, is on a mission to create the future of money (yes,...

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