Campaign details
Title: Less Talk More BitcoinBrand: CoinbaseProduct: CoinbaseIdea: Accenture SongCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | North America | Non-specific | Adults (26-55) | Middle | The production cost less than $100k USD. |
Objectives
We were tasked with introducing our client, a cryptocurrency exchange, to as many people as possible in the most "crypto-native" way and to inspire immediate participation in the crypto-economy.
It's important to know that the cryptocurrency industry, as a whole, is on a mission to create the future of money (yes,...