The work of Lateral Group and Profero for client COI is recognised in this case study. For How Are The Kids - a health campaign which won bronze in the best use of email marketing category at the 2009 DMA Awards - over 45,000 detailed email action plans were then sent out to "at risk" households.
Lateral Group and Profero
Murdo Ross, Danielle Pettit, Bhauna Thakershi, Sille Opstrup, Attia Jamil, Patricia Mulligan, Reena Shah, Gieta Ellul, Laura Parkes, Attie Viljoen.
WHAT IS WONDERFUL ABOUT THIS WORK?
The health campaign How Are The Kids...