Lateral Group and Profero
Murdo Ross, Danielle Pettit, Bhauna Thakershi, Sille Opstrup, Attia Jamil, Patricia Mulligan, Reena Shah, Gieta Ellul, Laura Parkes, Attie Viljoen.
WHAT IS WONDERFUL ABOUT THIS WORK?
The health campaign How Are The Kids needed to create and deliver each personalised action plan (for 100,000 expected recruits) in 24 hours. Sign-ups were 200% over target and 77% were the at-risk families we needed to reach.
To kick-start a lifestyle revolution that will save both money and lives. To reverse current trends and help today's children become healthier adults.
STRATEGY AND TARGETING