COI/Department of Health

Change4Life's anti-obesity drive needed to recruit 100,000 'At Risk' mums into the CRM programme. It aimed to personalise the issue, report back tough news for mums without making them defensive and inspire real behaviour change.

COI/Department of Health

Ehs Brann


Miranda Arnold

Rob Isaacs

Luciana Kavanagh

Cassy Waugh

Anthony Abdool

Aaron Howard

Georgie Rees

David Elliott – COI

Danielle Pettitt – COI

Adrian Robertson – Department of Health


The Lateral...

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