Cognitive neuroscience, marketing and research - separating fact from fiction
Graham Page and Jane E. Raymond
This paper addresses what cognitive neuroscience really means for marketing and assesses the relevance of cognitive neuroscience techniques, like brain imaging, to marketing research.
Cognitive neuroscience, marketing and research – separating fact from fiction
Graham PageMillward Brown, United Kingdom
Jane E. RaymondSchool of Psychology, University of Wales, Bangor, United Kingdom
INTRODUCTION
Cognitive neuroscience seems to exert...