Cognitive evaluation: prompts used to measure sponsorship awareness

David Bednall, Martin Hirons, John A. Tripodi and Max Sutherland

Marketing managers have the same accountability for their spending on sponsorship as they do for their general advertising spend.

Event sponsorship
Sponsorship effectiveness
Strategy

Cognitive Evaluation

Prompts and used to measure sponsorship awareness

John A. TripodiPremiership Strategies InternationalMartin HironsSweeney ResearchDavid BednallMonash University andMax SutherlandAustralian Graduate School of Entrepreneurship...

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