Cofsils: Your Throat Needs More Than Just a Fix or a Vicks

Neha Punjabi, Puja Jhunjhunwala, Bushra Halim

Cofsils, the medicated throat lozenge, differentiated itself from its competitors to achieve business results during COVID-19 in India.

Campaign details

Brand: Cofsils Brand owner: Cipla Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Non-prescription, OTC products Media channels: Product placement, Point-of-purchase, In-store Budget: 1 - 3 million

Executive summary

How would...

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