Coffee Mate: Plant-based rage

Coffee-Mate, a lactose-free coffee whitener, repositioned itself as a healthy plant-based alternative in Canada.

Campaign details

Brand: Coffee-mateBrand owner: NestléEntrant company: McCann Canada, TorontoMarket: CanadaSector: Milk & dairy drinksMedia channels:Events & experiential, Mobile & apps, Online video, Outdoor,out-of-home, Programmatic display, Search...