Coca-Cola: Coke Summer Movie Quote

This case study shows how Coca-Cola, a carbonated drinks brand, successfully increased sales with a summer campaign in China.

Coca-Cola: Coke Summer Movie Quote

Campaign details

Lead agency: mccann shanghai Brand: Coca-Cola company Country: ChinaIndustry Carbonated soft drinksMedia: Integrated, Internet - general, Magazines - business, trade, Magazines - consumer, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Product sampling, Public relations, Sales promotion, TelevisionBudget: 1 - 3 million

Executive summary

In summer 2015, Coca- Cola in China needed to recruit new drinkers and drive frequency during the thirstiest season.

Coca-Cola decided to continue the Share A Coke campaign, featuring personalized messages on the...

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