Coca-Cola, the beverage brand, is seeing the positive impacts of a COVID-era portfolio reorganization and consolidated client-agency relationships as normality returns, including increased marketing effectiveness, according to the company’s Chief Executive...
Coca-Cola’s CEO on brand portfolios and marketing through inflation: “There’s no silver bullet out there”
James Quincey, CEO of Coca-Cola, gave an interview in which he discussed corporate structure, selling in an inflationary environment and agency relationships.
