Coca-Cola's Bold Offensive
The United Nations comprises 192 member states, a remarkable panoply that encompasses most of the earth’s 6 billion human inhabitants. Now ponder this: Coca-Cola products are sold in 206 countries and territories — including far-flung outposts where the beverages are instantly recognized — making them perhaps the most powerful brands on the planet.
Despite this unrivaled ubiquity, The Coca-Cola Company is taking its marketing prowess to a whole new level this year. In addition to harnessing the traditional media strategies (television, radio, print, in-store) that have been a hallmark of the 118-year-old company, Coca-Cola...