Coca-Cola Zero - a new product launch without the downside
Louise Cook, Zoe Hamilton, Michael Dick, Jason Briggs and Matthew Hook
This Bronze Award-winning paper details the launch campaign for Coca-Cola Zero, a zero-sugar version of the brand targeting a male audience.
| Agency: Vallance Carruthers Coleman Priest/Vizeum UK | Authors: Louise Cook, Zoe Hamilton, Michael Dick, Jason Briggs and Matthew Hook |
'Coca-Cola' Zero – a new product launch without the downside
INTRODUCTION
Great Britain is an important market for The Coca-Cola...
