Coca-Cola: Uplift Vietnam AR

Soft drink giant Coca-Cola grew brand love with an augmented reality experience integrated into its cans to drive awareness and sales of a limited edition to show support for the Vietnam national football team in the Suzuki Cup.

Campaign details

Brand: The Coca-Cola Company Agency: MediaCom Vietnam

Strategy

Football in Vietnam remains a source of great excitement for the youth. The youth follow the Vietnamese national teams in all age groups with crazy passion.

It has been a deca

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