Coca-Cola (UK) – Win a Player 1
Campaign Title Win a Player 1Brand Coca-Cola UKCategory A3 Beverages Non-alcoholic Medal SilverAgency bd-ntwk
SUMMARY
Football League or Scottish Premier League clubs could win a player worth one quarter of a million pounds by voting by SMS or internet. Every hour a pair of match tickets could also be won to a Football League, or Scottish Premier League game. No purchase was necessary.
CHALLENGES
Coca-Cola was the new sponsor of The Football League – and keen to build credibility and good...