Coca-Cola: The phonetic can Coca-Cola, a soft drink brand, turned every can of Coke into an opportunity to learn with its Phonetic Can campaign in South Africa. 1 - Influential Idea 2 - Behaviour Breakthrough 4 - Brand Builder Carbonated soft drinks South Africa Campaign detailsBrand: Coca-ColaAgency: FCB AfricaCountry: South Africa Campaign videoRead the full case study here...
