Coca-Cola: The Coca-Cola Alphabet

Coca-Cola, a soda brand, launched The Coca-Cola Alphabet in Brazil, made up of cans with a single letter or special character on them to stimulate retail purchase of cans and small bottles, increase weight of purchase, give Coca-Cola a powerful and positive role at the heart of culture during COVID-19 and maintain preference.

Campaign details

Title: The Coca-Cola AlphabetBrand: Coca-ColaProduct: Coca-ColaIdea: Wunderman ThompsonCountry: Brazil

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsBRAZILNon-specificOtherMiddleMídia:...
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