Coca-Cola: Share a Coke, share a lyric

Coca-Cola, a soft drinks brand, increased market share in Vietnam by creating mood playlists and scannable cans that people could scan to listen to songs that reflected their mood.

Campaign details

Brand: Coca-ColaLead Agency: MediacomRegion: APAC

Strategy

Objective

Coca-Cola has been a pioneer of audience engagement through innovative media solutions, which breaks the category clutter and enables Coca-Cola to be the top-of-mind brand...