Coca-Cola: Rewriting the book on Christmas

Coca-Cola, a soft drinks brand, released its own Christmas film in partnership with Amazon Prime Video and Ron Howard to strengthen its ties with the holiday and increase consumption during the Christmas season.

The Christmas Tale (Summary)

Coca-Cola is the original Christmas advertiser. In 2022, we rewrote the Christmas rules with an insightful campaign idea and innovative media approach.

A daunting but clear brief: our Christmas throne was under threat. Our iconic Christmas assets had become seasonal wallpaper and other brands had caught up. Time for a rewrite.

Our research unearthed the overlooked. Christmas isn't just a joyful extravaganza, it's a breadth of emotional ups and downs, including anger and sadness. Yet somehow, the joy and hope of Christmas find a way to prevail.

Our insight led us to a striking idea:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands