Coca-Cola: Rewriting the book on Christmas

Coca-Cola, a soft drinks brand, released its own Christmas film in partnership with Amazon Prime Video and Ron Howard to strengthen its ties with the holiday and increase consumption during the Christmas season.

The Christmas Tale (Summary)

Coca-Cola is the original Christmas advertiser. In 2022, we rewrote the Christmas rules with an insightful campaign idea and innovative media approach.

A daunting but clear brief: our Christmas throne was under threat. Our iconic Christmas assets had become seasonal wallpaper and other brands had caught up. Time for a rewrite.

Our research unearthed the overlooked. Christmas isn't just a joyful extravaganza, it's a breadth of emotional ups and downs, including anger and sadness. Yet somehow, the joy and hope of Christmas find a way to prevail.

Our insight led us to a striking idea:...

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