Coca-Cola: Refreshing a decade of share a coke

Coca-Cola, a soft drink company, increased shout-outs, reach and sales in Australia by replacing names on cans with Australian colloquialisms.

Campaign video: Coca-Cola – Refreshing a decade of share a coke

Selected creative: Coca-Cola – Refreshing a decade of share a coke

Credits

Media agency: UM SydneyClient Advice: Karina Langley / Tania CarrIntegrated Planning: Rahma El SayedPartnerships:Timalee...

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