Coca-Cola: Recruiting the next generation of Coke drinkers at scale enabled by Grivy

Coca-Cola, a soft drink manufacturer, launched a campaign in Indonesia to increase market share and convert trialists into long-term loyalists.

Campaign details

Brand: Coca-ColaAgency: WPP - MediaComRegion: APAC



Coca-Cola is looking to recruit the next generation of Coke drinkers to increase market share in a crowded ready-to-drink category which is dominated by ready-to-drink...

Not a subscriber?

Schedule your live demo with our team today