Coca-Cola Oceania - Coke XLR8

“In the time it takes me to say this, you could win a limited edition WRX. Visit for details.” The 2004 Coke XLR8 Promotion set a new standard in the implementation of a text marketing campaign for Coca-Cola Oceania in New Zealand.

Coke XLR8

Agency: McCann Erickson    Advertiser: Coca-Cola Oceania  Awards: FMCG (Bronze)

Marketing Challenge

Key Marketing Challenges:

  1. Significant Price Increase of 600ml Coke
  2. Remaining Fresh & Cool: Coke, as a brand, is over 150...
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