Coke XLR8
Agency: McCann Erickson Advertiser: Coca-Cola Oceania Awards: FMCG (Bronze)
Marketing Challenge
Key Marketing Challenges:
- Significant Price Increase of 600ml Coke
- Remaining Fresh & Cool: Coke, as a brand, is over 150...
Coca-Cola Oceania - Coke XLR8
“In the time it takes me to say this, you could win a limited edition WRX. Visit coke.co.nz for details.” The 2004 Coke XLR8 Promotion set a new standard in the implementation of a text marketing campaign for Coca-Cola Oceania in New Zealand.
