Coke XLR8
Agency: McCann Erickson Advertiser: Coca-Cola Oceania Awards: FMCG (Bronze)
Marketing Challenge
Key Marketing Challenges:
- Significant Price Increase of 600ml Coke
- Remaining Fresh & Cool: Coke, as a brand, is over 150 years old and constantly has to stay true to its core positioning yet connect with youth via fresh and innovative communication and activations.
- Highly Dynamic Category: The category of Non-Alcoholic Ready to Drink that Coke operates in is highly dynamic,...