Coca-Cola Norway: Coca-Cola joined the fast

Coca-Cola, a soft drinks brand, increased brand trust among Norwegians during Ramadan by launching a new logo, fasting ads and partnering with famous Muslim influencers to educate Norwegian consumers and bridge the cultural gap.

Summary

Coca-Cola is a brand that has always taken a stand. The company's core values are inclusion and diversity, which always shines. They were the world's first to have African-American women in their advertising. And for years they have taken an active...