Coca-Cola: Mille

Coca-Cola, the soft drinks manufacturer, launched a campaign in Italy to promote a new look for Coca-Cola Zero and recruit a younger consumer base, resulting in increased penetration and category share.

Selected creative: Coca-Cola – Mille

Read the full campaign case study


Agency: EssenceMediacom Milan / DOOM Entertainment MilanAccount executive: Gabriele PalermoAgency Partner: Dream of Ordinary Madness SrlAgency: EssenceMediacom Italia SrlArtists: Fedez, Orietta Berti, Achille LauroBrand: Coca-Cola ZeroCampaign: Coca-Cola summer campaign: “Mille”Client:Coca-Cola Italia...

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