Coca-Cola: Magic audios

Coca-Cola, a beverage brand, launched Magic Audios, the first ever promo exclusively on WhatsApp, to increase the base of subscribers on Coca-Cola's WhatsApp chatbot, obtain qualified data, and increase the consumption of the beverage on food delivery services in Brazil.

Campaign details

Title: Coca-Cola magic audiosBrand: The Coca-Cola Company BrazilProduct: Coca-Cola and Coca-Cola No SugarIdea: OgilvyCountry: Brazil

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

Budget

3 months or less

BRAZIL

Non-specific

Adults (26-55)

Middle

R$180.000,00 / USD36.000

Why is this work relevant for Creative Effectiveness?

Magic Audios was the first-ever promo to run exclusively on WhatsApp as a campaign to increase the brand's subscriber base on that channel. It was a 100% digital idea, engaging people during the holiday season to get them to order more of the drink...

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