Coca-Cola: Lunar New Year Family Games

Arjun Paul Vedanayagam

Beverage manufacturer Coca-Cola ran the Lunar New Year (LNY) Family Games campaign in 2022 to regain its pre-Covid growth trajectory and increase volume share by 50 BPS.

Campaign details

Brand: Coca-Cola Brand owner: The Coca-Cola Company Entrant company: OgilvyIdea creation: Ogilvy Shanghai Market: Greater China Sector: Carbonated soft drinks Media channels:Mobile & apps, Packaging & design, Websites & microsites, Social...

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