Campaign details
Brand: Coca-Cola Brand owner: Coca-Cola Company Entrant company: Coca-Cola BrazilIdea creation: Openx Sao Paulo Market: Brazil Sector: Carbonated soft drinks Media channels: Word of mouth, Influencers, KOLs, Packaging & design, Social mediaBudget: Up to 500k
Executive summary
Coca-Cola had already sponsored many music festivals but hadn't yet sponsored any dedicated to the black community. Afropunk was the brand's opportunity to connect with this audience and celebrate its culture through a meaningful message.
And this sponsorship was a revolution about love: a special...