Coca-Cola: Kickstarting Malaysian fans' football dreams

Coca-Cola, a soft drink, increased its popularity and consumption in Malaysia by tapping into the popularity of sports, particularly the English Premier League (EPL) football tournament.

The Summary Statement

Sports marketing may be a common approach for most beverage brands in the market to target the youths but Coca-Cola does it differently from the rest. Instead of relying on a conventional sponsorship by associating its brand, logo...

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