Coca-Cola India - Limca: Emerging from the shadows

Limca (a cloudy lemon sparkling soft drink) was seen as an old brand and not the choice of a younger generation in the face of competition from Coca-Cola and Pepsi brands.

Coca-Cola India – Limca: Emerging from the shadows


“Die Another Day” If there is a brand that truly encapsulates this thought then that ought to be LIMCA. This is the story of a survivor, one that has woken from the shadows...

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