Coca-Cola: I see Coke

Beverage brand Coca-Cola successfully found a way to tip the needle in its favour in the Pepsi-saturated Saudi Arabian market.

Campaign details

Title: I See CokeBrand: Coca-ColaProduct: Coca-ColaIdea: VMLCountry: Saudi Arabia

Why is this work relevant for Creative Effectiveness?

In a market where Pepsi has a choke-hold on Saudi hearts and stores, Coke successfully found a way to tip the needle in their favor.

Rather than forcing its way into the minds, shelves and pockets of its shoppers, Coke discovered a unique brand opportunity born from a deep understanding of people’s preferences and behaviors.

Through a one-of-a-kind voice-activated commerce experience, Coke was able to capitalize on its cultural equity...

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