Coca-Cola Europe and the Philosopher's Stone: Crafting a Rare Win-Win-Win Situation
A LITTLE MAGIC
In the first of the Harry Potter novels, Harry and his friends confronted challenges that tested their wits, their mettle and their friendship in pursuit of the legendary Philosopher's Stone.
Like the young wizard and his mates, Coca-Cola Europe faced numerous trials as it embarked on its own epic quest to consolidate a sprawling consumer tracker study across 32 markets.
The journey was filled with amazing and sometimes surprising challenges, including negotiating a positive business case for each market, managing...