Coca Cola Co.'s Sthanunathan: Change or Die

Warc's U.S. editor, Geoffrey Precourt, reports from Re:think 2010 - the ARF annual conference in New York on the talk given by Stan Sthanunathan, vp/marketing strategy & insights at the Coca-Cola Co.

Coca Cola Co.'s Sthanunathan: Change or Die

Geoffrey PrecourtWarc

"One hundred and twenty-four years ago, if we'd used the kind of research and product testing we do today… a fuzzy brown-colored liquid with a different kind of taste never would have been...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands