Coca-Cola Company

This Coca-Cola campaign, from Ogilvy London, promoted the Fanta brand to teens through the Stealth Sound System mobile app.

Coca-Cola Company

Ogilvy London

THE TEAM

Charlotte Lawrence, Alasdair Graham, Mike Watson, Jon Morgan, Stephanie Tuesley, Tom Shattock, Scott Seaborn, Kim Parrett.

WHAT IS WONDERFUL ABOUT THIS WORK?

In the world of soft drinks, making friends with teens is vital. The Stealth Sound System helped teens free themselves from the shackles of grown-ups and interact with Fanta. The app's been downloaded 524,301 times. 15% of the UK's youngsters have interacted with Fanta to date.

OBJECTIVES

To leverage Fanta's core creative idea, the Triumph of the Playful Imagination, and make new teen friends.

STRATEGY AND TARGETING

Fanta believes that teens should...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands