Coca-Cola Company: Sprite - I Like The Sprite In You campaign (1987-1991)

The Coca-Cola Company, the largest soft drink company in the world, had long focused the bulk of its marketing efforts on its flagship colas—Coca-Cola Classic, Diet Coke, and New Coke.

Coca-Cola Company: Sprite - I Like The Sprite In You campaign

Rebecca Stanfel

Overview

The Coca-Cola Company, the largest soft drink company in the world, had long focused the bulk of its marketing efforts on its flagship colas—Coca-Cola Classic,...