Coca-Cola Company: Hilltop campaign
Rebecca StanfelOverview
In July 1971, the Coca-Cola Company—the largest soft drink firm in the world—and its advertising agency, McCann-Erickson, introduced a television commercial that galvanized American...
In July 1971, the Coca-Cola Company—the largest soft drink firm in the world—and its advertising agency, McCann-Erickson, introduced a television commercial that galvanized American...
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