Coca-Cola Company: Hilltop campaign (1971)

In July 1971, the Coca-Cola Company—the largest soft drink firm in the world—and its advertising agency, McCann-Erickson, introduced a television commercial that galvanized American viewers.

Coca-Cola Company: Hilltop campaign

Rebecca Stanfel

Overview

In July 1971, the Coca-Cola Company—the largest soft drink firm in the world—and its advertising agency, McCann-Erickson, introduced a television commercial that galvanized American...