Coca-Cola Company: Hilltop campaign
Rebecca StanfelOverview
In July 1971, the Coca-Cola Company—the largest soft drink firm in the world—and its advertising agency, McCann-Erickson, introduced a television commercial that galvanized American...
Coca-Cola Company: Hilltop campaign (1971)
In July 1971, the Coca-Cola Company—the largest soft drink firm in the world—and its advertising agency, McCann-Erickson, introduced a television commercial that galvanized American viewers.
