Coca-Cola: Coke Summer Music – The Kid Laroi X Snapchat

Coca-Cola, a beverage brand, gained high-performing social activations amongst Gen Z by connecting with them through music.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Company Entrant company: VMLY&RIdea creation: Sportsnet Istanbul Market: North America (general region) Sector: Carbonated soft drinks Media channels: Mobile & apps, Online video, Outdoor, Out-of-home, Social media, Websites & micrositesBudget: Up to 500k

Campaign video

Creative assets

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