Coca-Cola: Coke podcast hack

Coca-Cola, a soft drinks brand, integrated the iconic sound of opening a Coca-Cola drink into ASMR social media trends to increase weekly consumption across Turkey, enhance desire, create strong associations, and generate memorable brand experiences.

Brand: The Coca-Cola CompanyAgency: EssenceMediacomRegion: EMEA



The primary challenge we face is creating an innovative way to connect with our target audience and generate memorable brand experiences. In the context of Coca-Cola, this translates into finding a unique approach to increase the weekly consumption of our product and enhance the desire for our brand. The rise of social media and digital trends like ASMR presents both an opportunity and a problem to solve. We need to find a way to leverage these trends and integrate Coca-Cola into the digital and sensory lives of...

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