Coca-Cola: Coke for Every Vietnamese

Soft drink giant Coca-Cola created an integrated promotion led by mobile gamification based on codes on special edition cans to connect the brand to local culture and celebrate the 25th anniversary of Coke in Vietnam.

Campaign details

Brand: Coca cola Agency: Pokkt

Strategy

There are a lot of things that make a place iconic and help form its history. From people, to food and its culture, everything seems to add a unique flavour to that place. Coke wanted to leverage t

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