Coca-Cola: Coke - Save The Date

Aakruti Upadhyay, Sumeli Chatterjee

Drinks brand Coca-Cola improved brand scores in India by partnering with virtual metaverse Yug to host the country's first metaverse wedding.

Campaign details

Brand: Coca-Cola Brand owner: The Coca-Cola Company Entrant company: MediacomIdea creation: Mediacom Gurgaon Market: India Sector: Carbonated soft drinks Media channels: Product placement, Merchandise & free gifts Budget: No budget

Executive summary

The big fat Indian wedding is, undeniably, one of the most celebrated events of tradition, togetherness, and a blast of colours in India. From old to the young, a magical connection exists in the event days that is uplifting, uniting and unbridled.

But with COVID-19, that magic of weddings...

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