Coca-Cola: Coke - Save The Date

Aakruti Upadhyay, Sumeli Chatterjee

Drinks brand Coca-Cola improved brand scores in India by partnering with virtual metaverse Yug to host the country's first metaverse wedding.

Campaign details

Brand: Coca-Cola Brand owner: The Coca-Cola Company Entrant company: MediacomIdea creation: Mediacom Gurgaon Market: India Sector: Carbonated soft drinks Media channels: Product placement, Merchandise & free gifts Budget: No budget

Executive summary...

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