Coca-Cola Christmas

Coca-Cola, a soft drinks brand, increased market share in Ireland by launching the Coca-Cola Christmas Truck tour filled with photo experiences for visitors.

Campaign details

Advertiser: The Coca-Cola Company Brand: Coca-Cola Agency: Verve The Live Agency Country: Ireland

Background

The Coca-Cola Brand was in double digit volume share decline as consumers moved their choice of drinking from full sugar beverages

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