Chihuahua
Brand Name: Coca Cola Regular Client Name: Coca Cola EspaaAgency Name: McCann Erickson SpainCategory for this Entry: FMCG Food & Non-alcoholic Beverages (Silver)
Summary
With its 'Chihuahua' campaign Coca-Cola succeeded in shedding...
Coca Cola: Chihuahua
With its ‘Chihuahua’ campaign Coca-Cola succeeded in shedding its image as a conservative, distant and static brand unappealing to young people, and reinventing itself as a young and hip drink.
