Coca-Cola: Can a TV ad take you to the World Cup? Yes, the red one can.

Coca-Cola , a beverage brand, offered consumers in Saudi Arabia the chance to win tickets to the World Cup in Qatar to anyone who watched its TV ad to improve brand awareness and highlight its position as an official partner of the World Cup.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Company Entrant company: Mediacom MENAIdea creation: Mediacom Dubai Market: Saudi Arabia Sector: Carbonated soft drinks Media channels: Cinema, Competitions & contests, Content marketing, Events & experiential, Mobile & apps, Outdoor, Out-of-home, Social media, Sponsorship - sports, Virtual & augmented reality, Websites & microsites, Word of mouth, Influencers, KOLsBudget: 5 - 10 million

Campaign video

Creative assets

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