Coca-Cola bubbles over with retail media gains

Ilyse Liffreing

Ilyse Liffreing, editor at The Trade Desk, explores the impact that utilizing multiple retail media networks (RMNs) has had on beverage giant Coca-Cola’s ROAS and incremental reach.

This piece was originally published in The Current.

For the widely anticipated film release of Black Panther: Wakanda Forever last November, Coca-Cola brand Sprite unleashed a branding bonanza for its Zero Sugar diet soda: banner ads and video display ads...

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