Coca-Cola bubbles over with retail media gains

Ilyse Liffreing, editor at The Trade Desk, explores the impact that utilizing multiple retail media networks (RMNs) has had on beverage giant Coca-Cola’s ROAS and incremental reach.

This piece was originally published in The Current.

For the widely anticipated film release of Black Panther: Wakanda Forever last November, Coca-Cola brand Sprite unleashed a branding bonanza for its Zero Sugar diet soda: banner ads and video display ads...

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