Coca-Cola: Best Coke Ever? It’s up for debate.

Coca-Cola promoted a new formulation of Coca-Cola No Sugar by asking Australian drinkers if this was the ‘Best Coke Ever?’.

Campaign details

Agency network: UMAgency group: IPG Mediabrands Type of company: Media Agency Entering country: Australia Brand: Coca-Cola Brand owner: Coca-Cola Industry: Consumer Goods Date range of activity: 20/12/2020 – 28/02/2021Markets activity: Australia Lead Media Agency: UM AustraliaBudget: USD $1 Million+ to USD $10 Million

Objectives

Launch a brand new and improved recipe that defends Coca-Cola's share of carbonated soft drinks.

  • +5% Past 4 weeks consumption of Coca-Cola No Sugar (CCNS) YOY
  • +3% Diet/No Sugar category
  • +1% Share of...

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