Coca-Cola and ANA members rethink agency evaluation

Geoffrey Precourt

In this article, Geoffrey Precourt, Warc’s U.S. Editor, reports from an Association of National Advertisers’ Agency/Client Forum at New York Advertising Week 2009.

Coca-Cola and ANA members rethink agency evaluation

Geoffrey Precourt

There are only a handful of advertisers with the authority and influence to change the way marketing is practised.

To effect real change, a company needs not just size but the reliability...

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