Coca Cola Amatil (NZ) - Making You World Famous in New Zealand

A market awash with marketing innovation and changing consumer trends had attracted a nation away from a brand they once loved and drank, but now only loved.

Making You World Famous in New Zealand

Agency: GeneratorBates Advertiser: Coca Cola Amatil (NZ) Ltd L&P Awards: FMCG (Bronze)

Marketing Challenge

The Carbonated Soft Drinks (CSD) category has been under constant pressure from developing consumer...