Coca-Cola: Alphabet 

Coca-Cola, the soft drink brand, encouraged people to be positive in Latin America and Brazil.

Campaign video: Coca-Cola – Alphabet

Selected creative: Coca-Cola – Alphabet

Credits

Agency: Wunderman Thompson São Paulo / WMcCann Rio de Janeiro / Lema São PauloAccount Director: Stefano PaduanAccount Team: Ricardo Montezuma / Mariana Guma / Fabiana Santana / Andressa Moro / Eduarda EsteterArt Director: Arthur Borges / Hugo Luquetti / João MendesChief Creative Officer: Keka MorelleContent Manager: Laura Almeida and Julia GamaCopywriter: Kiko Borger / Yannis TheodoriCreative Director: Gabriel Sotero / Murilo MeloCSO: Stella PiraniGlobal CCO:Bas Korsten / Daniel Bonner...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands