Coca-Cola: Alphabet – A New Language for Optimism

Guilherme Padua, Vitor Amos, Mariana Aguilar

Coca-Cola, the soft drink brand, improved sales after it was negatively impacted by the pandemic in Brazil.

Campaign details

Brand: Coca-ColaBrand owner: The Coca-Cola CompanyEntrant company: Wunderman Thompson - BrazilIdea creation: LEMA+ São PauloMarket: Latin AmericaSector: Soft drinksMedia channels:Cinema, Online video, Outdoor, Out-of-home, Websites & microsites,...

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