Coca-Cola -The coke side of life

By 2005, Coke was in trouble. Six years of 'thinking local and acting local' had rendered the brand lacking relevance.

Coca-Cola – The coke side of life

Planned by: Laurence Horner & Dave Cobban (Amsterdam), Scott Cromer (Portland), Ivan Wicksteed (Coca-Cola), Peter Schelstraete (Coca-Cola)Agency: Wieden+Kennedy, Amsterdam


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