Coca-Cola -The coke side of life

Laurence Horner, Dave Cobban, Scott Cromer, Ivan Wicksteed and Peter Schelstrade

By 2005, Coke was in trouble. Six years of 'thinking local and acting local' had rendered the brand lacking relevance.

Coca-Cola – The coke side of life

Planned by: Laurence Horner & Dave Cobban (Amsterdam), Scott Cromer (Portland), Ivan Wicksteed (Coca-Cola), Peter Schelstraete (Coca-Cola)Agency: Wieden+Kennedy, Amsterdam

SUMMARY

Different cultures make stuff that's different....

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